We’ve reached the final pitfall in the 6 SEO Pitfalls to Avoid During Your Next Website Re(Design). Failing to think like a human. This may seem obvious but it is often overlooked during the development process.
Designing your website with only SEO in mind can be a mistake. It is important to remember throughout the process that you are ultimately developing your website to try to reach your target audience. Develop a website that delights both your audience and search engines. Make sure there is a balance between creating your website for SEO and creating your website with your ideal customer in mind. Focus on creating value for your audience and delivering the user experience they would like.
The end goal is designing and developing a website that is easy for your audience to search and understand and is simple for search engines to crawl and rank.
Here are some things to think about when designing your website for a human and not a search engine:
- Clean Design – Cluttered, randomly scattered or unorganized websites are distracting for visitors. Today’s trend is clean and clear design.
- Colour Palette – Ensure your colour palette reflects your brand’s purpose, message and positioning.
- Use Obvious Navigation Terms – Label your navigation items in plain English using the most universally understood terms so that users know where to go to find what they are looking for.
- Content Creation – Focus on creating content your visitors will get value from and enjoy reading. Make sure to speak the language of your target audience.
- Including Testimonials – Customer testimonials have the highest effectiveness rating for content marketing at 89%.
- Make it easy for your audience – It is great when you go through a website that has exactly what you want, relevant information everywhere and fits within whatever device you are on.
Keeping your target audience in mind when you are planning a website (re)design is a critical factor in whether your website is going to be effective. Understand your target audiences’ goals and beliefs and use this knowledge to guide your SEO strategy.
Recently (re)designed a new company website? Have any website redesign and SEO tips that worked well for you? We’d love to hear about them.