Blogging is an extremely useful digital marketing practice that can generate leads by attracting new traffic to your website. If you’re not blogging, it’s time to get started, or get left behind. If you need some inspiration, here are 6 of the most important reasons why your business should be blogging:
- Drives traffic to your website
- Increases your website’s rank in organic search results (Search Engine Optimization)
- Positions yourself as an industry leader
- Builds trust and respect with your clients, prospects, peers and competitors
- Retains your current clients by providing free online resources
- Provides you with content that can be re-purposed many times over
What do I write about? What do I have to say that’s important enough to publish? Okay, I’ve written one post, now what? I can’t come up with anything. I’ll try again tomorrow. Anyone who blogs, or has blogged before, has experienced this.
Blogging can be an intimidating space. Studies have shown that content creation is one of the most difficult parts of starting and maintaining, a successful blog for any business. Nothing is more difficult then coming up with an idea or two to write about. But without topics, you have no articles, no content and therefore no content marketing.
If you are having trouble generating blog ideas, try using the quick tricks below. We have found these steps to be extremely effective for coming up with content ideas of our own.
Grab a notepad and pen, sit for 60 seconds and write down as many questions as you can think of that your clients ask you on a regular basis. Don’t worry about grammar, or being clever, just write every question a prospect or client has ever asked you.
Take a look at your list and answer the easy questions first. What you may not have realized is that each question/answer that you’ve come up with is a potential blog post. Blogging involves writing about single topics as opposed to writing a long articles that covers anything and everything on a subject. The questions that you thought of will probably break into many different shorter blog posts.
What do I mean by breaking up questions and subjects into multiple blog posts? Well, let’s look at the question, ‘‘when can I retire?’’. Writing a single blog post about this question would result in a post that would lose the readers interest because it is too long, has too much information, and doesn’t focus on a single topic of retirement. To create an effective blog post, break this topic up into a few shorter blog posts covering retirement. Some good examples of this are: ‘’5 ways to save for retirement’’, ‘‘How important is it for you to have a written retirement plan?’’, ”10 things you need to know about TFSAs”, or, ‘’what is a tfsa and how does it work?’’.
If you follow these steps, you will be amazed at just how many questions and ideas come to mind. Following these steps will also help you to start thinking like your prospects and clients, and answering questions with content that provides real value to them. Great content can be one of the best sales tools because it is still working even when you aren’t around, by teaching and moving prospects in the right direction, and positioning yourself as a thought leader. The blogging space is big enough for everyone to be successfully involved, so start blogging today, or get left behind!
What is your greatest challenge when it comes to coming up with topics to write about? Comment below, we’d love to help!