In our last blog post, we spoke about some of the main criteria for choosing great images for your websites: keeping an eye on file size, using fresh new images and quality over quantity. These are all very important for a variety of reasons, but the crux of it is, no one really wants to see old tired images, wait for a long period of time to see your website, or wade through a pile of images to get to your real content.
But where are those images, and how do we find them?
These days, getting images for your website is as close at hand as your nearest cell phone. But not all of us (to be honest, very few of us) are talented photographers that can capture that perfect moment. Fortunately for us, there are quite a few great places on the internet to find good quality photography. Some require a photo credit as payment, others require you to spend a few dollars. One bright spot for finding quality images would be http://www.istockphoto.com. The prices are very reasonable, and they have a fantastic selection. Another in this same vein would be either http://www.getty.com or http://www.masterfile.com
for free photos that only require that you display somewhere on your site the photo credentials, you might try either http://www.compfight.com, http://www.sxc.hu/ or http://www.morguefile.com. With these alternatives it can take a bit more time to find that perfect image, as they’re a bit of a grab-bag of professional photos mixed with medium to high-grade amateur shots. As mentioned from the outset, the payment or price for using these images, is that somewhere on your website, you must publish a note or link that states who the photographer was, and a *’linkback’ to the photographers site. For the sake of convenience, you might choose to drop this info into a more ‘hidden’ page located on your footer, so as not to distract from your main content. (• Sites like compfight.com conveniently provide the linkback for you to copy as you’re choosing the image, which makes this incredibly easy).
When searching for photos on any of these websites, it’s useful have a clear idea of what it is your looking for in terms of search criteria. Search terms like ‘advisor’ or ‘finance’ or ‘business meeting’ can get you started, but if you want to take the time and really get the best images, you might try reading Getty’s article about current trends in financial images http://curve.gettyimages.com/