The traditional 20th century sales and marketing funnel has been usurped in the digital age. As we’ve discussed before, there is a new buyer journey where 60% of the sales journey is completed before a buyer makes first contact with a sales person. Customers are lead from awareness to sale often before they even speak to anyone. Social media has played a large part in changing the sales funnel by shortening the gap between people and information, and providing a new way for Advisors to pull in prospects.
The Infographic below, brought to you by TollFreeForwarding, provides social media tactics to move prospects and leads through the sales funnel. This is not to say that we should abandon all other tactics and only use social media to nurture prospects, but rather social media is just one way to to pull prospects through each stage of the sales funnel.
According to the Infographic, 80% of customers expect businesses to be active on social media. For Advisors active on social media, there are 6 steps to nurturing prospects through the sales funnel:
To learn more about the 6 steps, and some actionable tips for each step, read the full Infographic below:
How do you use social media to move your prospects through the sales funnel? We’d love to hear about techniques that have worked for you. Comment below.