The Search Engine Optimization landscape has evolved and changed over the years. In fact, according to Moz, Google changes its search algorithm approximately 500-600 times each year. While most of these changes are very minor and most aspects have remained relatively consistent, some parts have evolved dramatically. One of the biggest game changers in SEO over the years has been content marketing simply because content marketing works to drive stronger SEO results. Content Marketing and SEO are so tightly integrated with 90% of digital agencies saying their SEO efforts are either somewhat or highly integrated with their content marketing.
SEO has always been a moving target that requires different analysis to hit the target consistently. It is important to keep up with the times in order to ensure your SEO strategy is evolving along with Google’s. One thing that we know for sure is that what used to work , doesn’t work anymore. Understanding how you can evolve your strategy with search engine optimization starts with recognizing how it has changed in the first place. The Infographic below, by QuickSprout, breaks down what SEO used to be versus what SEO is now. In part 2, we will look at how the new SEO is actually all about content marketing.