In today’s digital world, there is no doubt that Search Engine Optimization (SEO) is one of the most important and effective ways of driving quality traffic to your website. Simply put, SEO is the process of making your website a better-ranking site in search engines than other websites within the same industry as yours. In case you missed it, here is a refresher on What is SEO and why do I need it?
As an advisor, designing (or redesigning) your website isn’t just an exercise in aesthetics. SEO makes it easier for your target audience to find you. If you fail to keep SEO in mind when designing your next website, then your target audience will have a hard time locating your site. SEO helps you position your website properly so that it is found in the most critical points of the buying process of your target audience.
So, how can you build your website in a way that will please both your visitors, customers and Google? While there is no one magic answer to creating a website that will rank highly in search engines, there are a few things you can do to help your website rank better. Hubspot has provided a list of 6 common pitfalls to avoid:
- Not thinking about SEO from the start
- Not doing an audit of your existing site
- Failing to identify (and include) commonly searched keywords
- Failing to consider your URL structure
- Not using responsive design
- Failing to think like a human!
Basically, SEO is a way of fine-tuning your site to target the buying patterns and preferences of your clients. Over the next couple of weeks, we will take a deeper dive into each of the 6 pitfalls above to help you boost your SEO performance. Stay tuned!
What are your plans for improving your website’s SEO? Looking to revisit your website’s SEO process but aren’t sure where to start? We’d love to help. Get in touch with us today!