Failing to identify (and include) commonly searched keywords is mistake #4 in Hubspot’s 6 SEO Pitfalls to Avoid During Your Next Website (Re)Design.
Keyword research is one of the most important and valuable parts of doing SEO right. Keyword research is about identifying which keywords and phrases are being used, in search engines, by your potential customers to find the products/and or services that you are providing on your website. It is the most important step to drive targeted traffic to your site, and it will help you decipher what topics you should write about and what phrases you should use while writing. If done correctly, it provides a road a road map for building your website and developing content.
Hubspot has provided an exercise for how to establish a keyword list:
- Make a list of important topics based on what you know about your business and what topics you’d ideally like to rank for.
- Fill in those topic buckets with keywords and phrases that you think are important for your website to rank for in search engine results.
- Check to make sure you have a mix of short and long tail keywords in each bucket (great for long term goals and short term wins)
- Research related search terms (scroll to the bottom of Google’s results and you’ll notice some suggestions for searches related to your original search)
After completing these steps, you will have a list of keywords and phrases that will help you focus on the right content and topics for your website. Building your business website around your keyword research can provide leverage from which you can further build your SEO strategy to continuously improve your search engine ranking.
In short, researching commonly searched keywords before your website design is a crucial first step in the process for the following reasons:
- Keyword research reveals your target market
- Keyword research informs your content
- Keyword research will inform how you write your content
Do you have your own methods and tricks to identifying your website’s keywords? We’d love to hear about them. Share your tips and tricks below or drop us a line if you have any questions about your next website project.