In today’s world, it simply isn’t enough to just have a good looking website. Your website and blog are the online storefront of your business. Blogging can be a marketing tactic to help drive traffic to your website, and provide you with a better online presence. Hubspot reports that small businesses that blog get 55% more website visitors, and 126% higher lead growth than non-blogging businesses.
Below are the top 3 reasons why every Advisor should have a blog:
1) Your website + blog = More traffic
Adding a blog can help to increase the amount of targeted visitors to your site. A blog article creates a new page on your website. The more pages and new content that you have, the more chances you have to rank higher in search engine results. Every time you publish a blog, you create one more opportunity for your site to rank in search results.
2) Content drives client engagement and leads
92% of business who blogged multiple times a day acquired a customer through their blog (Hubspot State of Inbound Marketing, 2012). A blog helps you to connect and engage with your prospects. It can help you establish yourself as an expert in the industry by answering prospects fundamental questions through sharing high-quality and relevant information. Blogs help draw your prospects in, and gives them a reason to come back.
3) Long-Term Effect
A Blog post doesn’t just stop generating traffic after the day it is published. Blogs posted today can continue to generate traffic weeks, months, and years after the article is published.
So, there you have it. The top 3 reasons why every Advisor should be blogging to help their business. So what are you waiting for? It’s time to start blogging!