In 2017, ads are everywhere. Billboards, TV commercials, print ads, sponsored social media posts and banner ads are constantly bombarding consumers everywhere they turn. As a result, they are losing their effectiveness. 84% of TV viewers who were surveyed admitted that they want to fast forward through TV ads. Newspapers are struggling to remain profitable, shedding employees while losing subscribers and ad revenue year-over-year. Billboards are very costly and do not provide data to prove their effectiveness, making them somewhat of a gamble. Digital advertising requires brands to put their trust in the hands of platforms, giving up control of what content their advertisement is running alongside. Digital advertising also suffers from somewhat murky attribution techniques, making the success of campaigns difficult to determine.
Advertisements are common in today’s society and well understood by the general public. But did you know there is another marketing tactic, less well-known than advertising but that may very well be more effective? Inbound marketing involves creating and sharing content to educate an audience about the topics surrounding your business. It is far more cost-effective than advertising and has seen widespread adoption over the last five years. In our article, Inbound vs. Outbound Marketing we discussed the differences between the two forms of marketing.
This infographic by The Whole Brain Group, does an excellent job explaining the basics of inbound marketing. Inbound marketing is not difficult to get started and can return significant results.