Mobile devices are owned by 2.3 billion people worldwide. The device that is constantly in everyone’s pocket is a fantastic channel for marketers to create engagements. Why are mobile channels such an exciting opportunity for marketers?
1. The average smartphone user picks up their device 85 times per day.
Those 85 views lead to a total of five hours of browsing the web and using apps. That is a lot of opportunities to create opportunities for mobile engagement with mobile ads, branded apps, text messaging and email newsletters.
20% of millennials (aged 18-34) don’t even use a desktop anymore, having fully committed to the “mobile-only” lifestyle. Having their device with them at all times allows people to be more connected, able to be reached with emails, messages, and advertisements at all times.
This connectivity allows marketers to make more timely, location-based offers to their audience, opening up a world of mobile possibilities.
2. Mobile purchases and payments will be worth $500 billion by 2020.
People are increasing the frequency in which they use smartphones to make payments and purchases. According to HubSpot, mobile commerce will command 24.4% of overall e-commerce profit by the end of 2017. It’s projected that in-store mobile payments will cross the $500 billion thresholds by 2020, with 150,000,000 users at that time.
Marketers can take advantage of technology by offering perks, extras or deals for people using mobile payments mixed with a healthy dose of location-based targeting to provide even more offers to the customer in-store to motivate sales.
3. Text messages have an open rate of 98%.
Text messages have an open rate of 98%, with up to 90% of text messages being opened less than a minute after receiving it. This open rate is far higher than the open rate in email marketing. 32 percent of people respond to SMS offers, with texted coupons redeemed ten times more often than traditional coupons.
Marketers can make targeted, timely and personalized offers to prospects through mobile channels. Giving people timely, relevant offers and notifications can improve their satisfaction and lead to more sales.
4. Mobile devices are the most common starting point for online activities.
Mobile devices are the most common starting point for online activities. 65% of users start with a mobile device when searching for information online. Those findings make sense because people are always connected with their mobile device. When a query crosses their mind, they can easily search for answers. As-a-result, Google ranks mobile-friendly websites more favorably than non-optimized sites.
To capitalize on the increasing share of mobile searches, marketers need to make sure their website has a responsive design. A responsive website will detect what device is being used, and automatically tailor the content of the site to the specific device, reducing clutter and make the web experience cleaner on mobile devices. Every website we make with our product Digital Agent is created with responsive design. This article provides fantastic information on the importance of responsive design.
5. People consume an average of 86 minutes of mobile content per day.
There are many ways people can consume content on mobile devices. Apps, mobile-friendly websites, email, text messages and social media provide channels for consumers to access and share content. People consume an average of 86 minutes of content per day on mobile devices.
There are several things that need to be considered to ensure content is successful.
- It has to look good on a small screen
- The content should be “light,” not requiring a significant amount of time to consume
- It should be highly shareable, existing either in an app or on social media
Youtube videos, short blog posts, content within a mobile app perform better on mobile devices than they do on desktops. It’s an exciting opportunity for marketers to create content that can capture mobile users attention.
In conclusion, it’s important to be aware of mobile channels when creating content.