Advisors with Digital Agent websites can now use two new features to attract new visitors to their website; blogging and event promotion. They will now have the ability to blog on their website and the ability to promote upcoming client-facing events they are hosting. These two new features will help extend the capabilities of Digital Agent into an effective content marketing platform for financial and insurance advisors.
Start Blogging to Improve Your Search Results and Online Reputation
Users of Digital Agent can easily add a blog to their Digital Agent website, allowing them to communicate directly with their clients and prospects about relevant thought leadership topics. According to a recent study conducted by The West Program, 77% of internet users say they read blogs regularly, which makes this feature an excellent way to establish yourself as a trusted advisor on your topics of choice in your industry.
Promote Upcoming Client Events
Hosting a golf tournament, client dinner or seminar? Create events using Digital Agent, promote the event on your site, and collect RSVPs. With this feature, your Digital Agent website becomes an even stronger communication tool and asset for your current customers.
“Both of these features align to our long term strategy of making Digital Agent a business asset and content marketing tool for financial and insurance advisors.” says Andrew Chung, VP Products, “With the changing landscape of both a regulated financial services industry and online investor trends, having a content rich website is becoming a requirement for financial advisors. Our goal is to provide them with a platform to follow through with such a strategy without worrying about some of the nuances of website setup and maintenance.”
If you’d like to see a demonstration of these new features or a full demo of Digital Agent, please contact firstname.lastname@example.org