What is one of the best ways to convert your visitors into clients? If you guessed your value proposition, then you’re right.
Solid value propositions are an essential tool to achieving goals and standing out. Are you successful at creating a distinct, recognizable brand? According to a study by Pershing, 60% of investors found it hard to distinguish among Advisors because of their value propositions.
A unique and effective value proposition is one of the best ways that you can position yourself to get new business. Your value proposition concisely explains why a prospect needs you as their Advisor, and not your competition. By having a value proposition that helps you stand out from other Advisors, you attract prospects wanting to know more about who you are and how you can help them.
The Infographic below, by QuickSpout, offers some insight into the benefits of creating a value proposition, and the top tactics for creating one for your business.